If you were to talk to someone about their previous job right now, they will describe how the company’s culture was – whether they loved it or despised it. No one will talk about the perks they got.
If you go out in the market, there are a number of companies in every corner of the city or nation. Most of these companies have a great market value, hence, they seem to be having it all sorted. But, from an insider view perspective, they are falling apart. Why? Because the HR managers are tired of offering perks that don’t even increase retention. Every month the HR team sits together and looks for prospective candidates to match a particular position.
The reason behind this struggle is simple – it is an employees’ market. And these employees and job seekers need a good culture, better pay scale, and opportunities to grow. Perks, in fact, even salary is not anymore the defining factor for joining a job. Your employees need more than that, and here’s how you can offer them a good company culture.
What Is Company Culture?
A company’s culture is more about their ingrained philosophy – how they like to work, what type of environment they harbour, and how dedicated they are towards their clients and employees.
For instance, being able to go home early when you have an emergency is a part of a good culture.
What Are Perks?
Perks are the good-to-have benefits such as the pantry, free dry cleaning, and the option to bring your dog to work.
These benefits are good to have but these can’t replace the essence and good-feeling associated with an amazing culture.
What You Can Do?
There are various things that HR managers can do to enhance the culture of the company. Once you have a good culture, your employees will stay longer and remain happy.
Here are some things that you can do to improve the company’s culture.
1. Build a Trustworthy Relationship
Trust is important at the workplace. Your employees should know that you trust them to make the right decision. This relationship should be encouraged within a team and at the most basic level as well. Everyone in the office should be able to give his or her opinion and get involved in the project.
In fact, regularly hold brainstorming sessions so that everyone can come up with new ideas and give their inputs.
2. Think About Their Growth
During hiring, you may be thinking about the company’s growth but the employees will think of their personal growth. They need opportunities to constantly grow in the professional world. No one would like to stay in a redundant job and stagnate his or her growth. Hence, to harbour a good culture, you need to look after the personal growth of employees as well.
Arrange training sessions, let them learn courses, and bring new, exciting projects for their position.
Additionally, many human resource experts believe that employees need to know that they are contributing to the growth of the company. Everyone would like to see himself or herself in the bigger picture. This helps in boosting their morale and ultimately productivity.
3. Communicate. A Lot.
Communicating with your team is not an option, Rather, it is a mandatory effort that every team lead and HR manager should make.
By communicating and interacting, you eventually get to know what is going right or wrong within your organization. This makes it easier for HR managers to quickly change a few things to move in the right direction.
Further, talking to your employees will help you figure out their personal goals and their expectations from this job. When you know what your employees want, you can increase the retention rate by offering them opportunities.
4. Reward and Appreciate
It won’t hurt to say, “Hey John, you did a great job last week.”
While this will only take 5 seconds of your time, it will make someone else’s day. They will feel appreciated and they will know that their additional efforts are being recognized.
Plus, appreciating your employees is a great habit, as it motivates them to achieve more. Don’t we all aim for more when we get appreciated? It is the feeling of being valued that increases productivity.
5. Make It Easier
Making things easier closely resembles perks only. It is like having an in-office gym or day care. But, the reason for including this point in culture is because it helps in promoting a positive environment.
Your employees who are also parents won’t have to sweat about leaving their kids with a stranger. By allowing them to bring their kids to work, you are helping them emotionally connect with your business.
6. Flexible Working
Although this doesn’t exactly count in the culture, you have to allow your employees some freedom, Let them take a day off or work from home. Give them the flexibility to work a certain number of hours, complete their work, and leave.
If you look at it, then most of the employees already know the project they are working on. They know what they have to do the next day. So, they can easily come early one day and finish the tasks. This will allow them to leave early and you won’t have to worry about the pending work.
Further, there are many positions that can be handled remotely. For instance, a content writer can work for you from any corner of the world. If this person wants to go home to meet his or her folks, it should be allowed.
The bottom line is you have to respect your employees. This respect should be reflected in everything. If you think that these people work for you only because you pay them a hefty amount, then that thinking will eventually lead to a negative environment. Most employees will leave and many will refrain from joining. Hence, give your employees the respect they should get.