Honestly, it was never too hard to retain talent than it is today. Earlier, the hiring workforce was easier as people had fewer requirements and undying dedication towards one job, even when it was not too good. However, now, the world has changed and the coin has flipped. Millennials need ‘better’ of everything.
In a situation like this, only employer brand organization can help you in attracting and retaining employees. So, without further ado, let’s move ahead and explore some tips to boost employer brand organization.
Tips to Boost Employer Brand Organization
1. Stay Authentic
If you analyze this research, you will understand that leadership is important. When this leadership is authentic, employees tend to stay more satisfied with their jobs. The happiness quotient in the job role comes with an authentic and honest relationship with the leader.
This is why authenticity plays a major role in developing your employer brand. When your employees think you are authentic, they radiate the same energy about the company everywhere. As a result, the in-coming applicants also start thinking of your brand as positive and authentic.
The HR team can easily achieve this by encouraging its leaders to become true, honest, and more communicative.
2. Ensure Transparency
To be true, every company can be penetrated even when you don’t practice transparency. Websites like Glassdoor have made it 100 times easier to search a company and understand how it treats its people. So, if you think about it, the task is not hard at all.
Then, how can transparency make you better?
It improves your image in front of applicants. If you depict what you really are, people become more interested in your organization. Further, if you know your culture is necessary for your functioning, there is no point of hiding it from the world.
When you have the will to stay transparent, your employees are also more likely to positively rate you on various websites.
One of the tips that you can utilize to improve your employer brand organization is using what is real on social media. For example, using the pictures of actual employees on your page instead of Google searched images. This helps people build a connection with the brand.
3. Embrace Feedback
Always, embrace feedback. Not only for employer brand but for everything. A lot of great organizations have become this good through active feedback. You need to know what people think and use it as a baseline to change your methods, ways, and processes wherever necessary.
Therefore, the best way of achieving it is to create anonymous surveys for employees. Then, collate the results and see where you are lacking and what your employees think of your organization. You can uncover multiple facets of your organization through this method because employees won’t be afraid to speak the truth anonymously.
When you actually start working on the received feedback, you will realize that your environment has also changed. This is because employees will start raising their concerns honestly as they know you will do something about it.
4. Adopt Flexible Working
Undoubtedly, flexible working is the ultimate move today. Every millennial is now willing to work in an environment which binds them with targets, not hours of work. So, if you are one of the few organizations to adopt flexible working, you can instantly improve your employer brand.
However, the execution of flexible working is easier said than done. It is best to have a detailed policy in place before actually implementing this. For example, write down the rules for work-from-home and have a proper guideline for office device usage outside work.
5. Enhance Your Work Environment
Create a pleasant environment in the office. We are not talking about the feeling that radiates the office, we are talking about the actual environment. You need to keep the place healthy, clean, and motivated.
- Set the right temperature. Your employees should not feel cold or hot.
- Use artworks that radiate your work energy. For example, a design office should have design-related artworks in the office.
- Ensure that tea and coffee are always available.
- Keep the office clean and hygienic.
Conclusion: Learn to Put Employees First
The only way to boost your employer brand organization is by keeping employees first. In all the above tips, we have actually discussed how to keep your people first. This automatically makes your brand attractive to new talent.